Core
Editorial Standards
House style, sourcing, and attribution norms.
Start Learning 18 min
Internal Learning Platform
ETNow Pro
A structured learning platform for Times Network teams to sharpen newsroom judgement, digital execution, video craft, SEO discipline, product thinking, and technology adoption.
Role-based learning. Trackable progress. Certification-led capability building. Manager visibility.
Section
Learning Tracks
Short, focused modules designed for daily newsroom, digital, product, and technology execution.
Track
Newsroom Excellence
Editorial judgement and daily desk discipline.
4 modules
Core
Breaking News Protocols
Speed, verification, and escalation playbook.
Start Learning 22 min
Beginner
Headline Writing
Clarity, signal, and reader intent.
Start Learning 12 min
Advanced
Fact-checking Discipline
Primary sources, claims, and corrections.
Start Learning 20 min
Track
Digital Growth
Audience, distribution, and discoverability.
4 modules
Beginner
SEO Fundamentals
Search intent, structure, and on-page signals.
Start Learning 25 min
Advanced
Discover Optimization
Surfaces, freshness, and packaging cues.
Start Learning 18 min
Core
Social Distribution
Platform fit and amplification basics.
Start Learning 15 min
Core
Audience Behaviour
Read patterns and retention drivers.
Start Learning 20 min
Track
Video & Shorts
Craft for long-form and short-form video.
4 modules
Core
YouTube Packaging
Titles, thumbs, and click discipline.
Start Learning 22 min
Beginner
Shorts Strategy
Hooks, pacing, and vertical framing.
Start Learning 16 min
Beginner
Thumbnail Thinking
Visual hierarchy and scan value.
Start Learning 12 min
Advanced
Retention Signals
Watch-time fundamentals and edits.
Start Learning 20 min
Track
Product & Technology
Tools, workflows, and operating leverage.
4 modules
Core
CMS Workflows
Publishing pipelines and ownership.
Start Learning 18 min
Beginner
AI Tools for Teams
Practical assistants for daily work.
Start Learning 24 min
Core
Dashboard Literacy
Reading the numbers that matter.
Start Learning 15 min
Advanced
Automation Basics
Removing repetitive desk steps.
Start Learning 20 min
Track
Leadership & Managers
Visibility, capability, and readiness.
4 modules
Manager
Team Progress
Track learning across your reports.
Start Learning 14 min
Manager
Completion Tracking
Module status and follow-through.
Start Learning 12 min
Manager
Capability Gaps
Spot skill deltas across the team.
Start Learning 18 min
Manager
Certification Reports
Department-level readiness view.
Start Learning 16 min
Departments
Departments we serve
Tailored learning paths for every function across Times Network — from desk reporters to product engineers.
Newsroom
Editorial judgement, sourcing, and desk discipline.
- Editorial Standards
- Breaking News Protocols
- Fact-checking Discipline
~140 learnersExplore
Digital
Audience growth, distribution, and discoverability.
- SEO Fundamentals
- Discover Optimization
- Audience Behaviour
~95 learnersExplore
Video & Shorts
Long-form and short-form video craft.
- YouTube Packaging
- Shorts Strategy
- Retention Signals
~70 learnersExplore
Product & Technology
Tools, workflows, and operating leverage.
- CMS Workflows
- AI Tools for Teams
- Automation Basics
~55 learnersExplore
Leadership & Managers
Visibility, capability, and team readiness.
- Team Progress
- Capability Gaps
- Certification Reports
~40 managersExplore
Marketing & Brand
Brand voice, campaigns, and creative ops.
- Brand Tone & Voice
- Campaign Playbooks
- Creative Briefs
~30 learnersExplore
Why ETNow Pro
An operating standard for Times Network
01
One standard across teams
Aligns newsroom, digital, video, SEO, product, and technology teams on shared operating practices.
02
Built for measurable learning
Tracks progress, completions, and certificates so learning outcomes stay visible.
03
Role-aware dashboards
Learners, managers, admins, and leadership each get the right view.
04
Faster capability building
Short, structured modules designed for real operational use, not generic training.
8Courses
5Departments
✓Certificates
✓Leadership View
Certification
Earn credentials that matter internally
Complete structured modules, unlock certificates, and give managers clear visibility into team readiness across critical newsroom and digital workflows.
- Recognised internally across departments
- Linked to your profile and dashboard
- Verifiable via certificate ID
- Renewable as standards evolve
How it works
From enrolment to certificate
- 1
Enrol in a track
Pick a role-relevant track from the catalogue.
- 2
Complete modules
Work through short, focused video and reading modules.
- 3
Pass the assessment
Demonstrate understanding with a track-end assessment.
- 4
Receive your certificate
Download, share internally, and unlock on your profile.
Certificate Preview
Certificate of Completion
This is to certify that
Your Name
has successfully completed
Editorial Standards
Date
22 May 2026
ETN
Cert ID
ETN-2026-0001
Available certifications
Editorial Standards Pro
Core 90m
Breaking News Lead
Advanced 120m
SEO Practitioner
Core 100m
Video Packaging Specialist
Advanced 110m
Audience & Distribution
Core 80m
Manager Readiness
Manager 95m
Leadership
Built for team leaders, not just learners
Track learning health, identify capability gaps, monitor completions, and support department-wide readiness from one platform.
- Manager rollups across direct reports
- Department-level readiness scoring
- Mandatory compliance tracking
- Certificate issuance and renewals
Leadership Snapshot
PreviewAvg completion
78%
Active learners
430
Certificates
182
Department completion
- Newsroom84%
- Digital76%
- Video & Shorts68%
- Product & Tech72%
- Marketing61%
Top capability gaps
- Discover Optimization — Digital
- Fact-checking Discipline — Newsroom
- Retention Signals — Video